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Takeo Fukui, Honda Motor Co. President says he will not lower the price of the 2010 Insight hybrid in response to Toyota cutting the price of its upcoming 2010 Prius hybrid.
He also said a new hybrid powertain is in the works for larger cars that will take place of a clean diesel engine which was originally planned instead.
In a report from Automotive News, Fukui confirmed that the price of the Insight would not change despite Toyota's decision to lower the price of the Prius. "I don't think that would be meaningful to do so," he said. Many thought Honda might lower its price to engage in a hybrid price war with its domestic rival.
Fukui also said Honda has decided not to proceed with its plans to put clean diesel engines in its large cars.
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