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If you could pick one vehicle to serve as a metaphor for what General Motors is trying to do to make itself leaner, meaner and better positioned to fight off foreign competitors, it's the 2010 Cadillac SRX.
That confused wagon as you knew it is gone. In its place is a pure crossover. It's smaller, a bit more distinctive and fitted with a new engine lineup topped by what's thought to be Cadillac's first-ever turbo in North America. But most critical for GM's storied luxury brand, and the company as a whole, is that the SRX is a realistic competitor for segment-leader Lexus.
From the sleek sheetmetal with edgy lines, the in-your-face grille and the eye-catching headlights, this Cadillac is poised to stand out in a conformist sort of way. Most luxo-crossovers don't have this kind of panache, but the SRX is meant to fit in better. The 2009 model was a tweener, looking sort of carlike but with three rows and a boatlike stance; it grazed big-crossover territory.
The mission of the new model is simpler: appeal to a mainstream audience of wealthy consumers who value image and some practical function.
"In this marketplace, you want to put the chips down on more of a winning hand," said Steve Shannon, executive director, product and marketing, for GM's premium brands.
Read More at AutoWeek.com
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