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Quick, what do bulldogs, sunglasses, and Jacuzzis have in common?
If you're thinking 1980s beer commercials, you'd be wrong (Spuds MacKenzie was a bull terrier). In fact, these three seemingly disparate elements are all design inspirations for the latest B-segment box van, the all-new 2009 Nissan Cube.
Nissan says the stance and front end of its softly curved box car invokes a "bulldog in sunglasses." They may have a point: The Cube's pinched grille and headlights combine with a jutting front bumper and small wheels pushed to the corners to create a look as awkwardly cute as, well, a slobbering lapdog in shades. Inside, the Cube's soft contours and layout are supposed to reflect a "Jacuzzi lounge," an effect bolstered by a water-droplet motif drizzled throughout the interior details.
What's with all this funkiness? Call it targeted demographic design.
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